Did you know there is a Congressional Wine Caucus? I didn’t. The chair is Congressman Mike Thompson, a Democrat from St. Helena, California. Last week the group hosted a reception in Washington, D.C. for legislators, and unveiled the first-ever comprehensive study detailing the wine, grape and grape products industry. The study approaches the industry in the United States from an economic point of view: growth (the industry has grown 15 percent since 2003); employment (1.1 million full-time jobs with wages of $33 billion), agricultural (23,800 grape growers); revenue and taxes. (To see the entire report from MKF Research, LLC. visit www.mkfresearch.com.)
An article by David Stoneberg in St. Helena Star on January 18, 2006 provides information from Congressman Thompson and others about the study and states the industry is important to the country, as well as individual states and communities. An important point is that the health of the industry depends on the business climate which is largely shaped by public policy. http://www.sthelenastar.com/articles/2007/01/19/news/local/doc45af9d2fd86fe954669424.txt
I immediately thought of the January 18th article in the Des Moines Register, What’s genuine Iowa wine, many ask? by William Petroski. http://desmoinesregister.com/apps/pbcs.dll/article?AID=/20070118/BUSINESS01/701180382/1001/NEWS
The public policy on this issue, to be set by our legislators, will certainly dictate the business climate for Iowa grape growers and winemakers. In my opinion, the decision is the most important factor in whether or not Iowa has a bright future in the industry. Dedicated people are working hard to grow grapes and produce wine, and consumers are enthusiastic about Iowa wine and wineries. This is not the time to limit Iowa’s ability to grow the grape and wine industry. All 50 states grow grapes. Most states have young wine industries and they are going to produce and sell as much wine as they can … and attract as many tourists as they can. Since Iowa cannot yet grow enough grapes to support the current wine production in the state, it seems unreasonable to limit the amount of wine produced (and tourism generated) by the number of grapes we grow.
At each winery, winemakers create their best wine “recipe”, select the grapes, and year after year fine-tune the recipe (weather alters the taste of grapes each year) in order to produce wine with the consistent taste their customers expect.
Does the customer expect each grape in the bottle to be grown in Iowa? Or does the customer expect to enjoy a consistently tasting wine from an Iowa winery?
Legislators may choose to require ingredient lists for wine, so consumers will know exactly where the grapes were grown. They may look for ways to encourage more vineyards and wineries. Iowa needs the jobs, taxes, tourism and growth that the grape and wine industry can provide. The industry needs the support of Iowa policy makers. Winemaking can be a competitive business, not just between wineries, but between states. Let’s not place Iowa at a disadvantage.
Cheers!
Barbara Rasko